The field of text-to-image generation has made remarkable strides in creating high-fidelity and photorealistic images. As this technology gains popularity, there is a growing concern about its potential security risks. However, there has been limited exploration into the robustness of these models from an adversarial perspective. Existing research has primarily focused on untargeted settings, and lacks holistic consideration for reliability (attack success rate) and stealthiness (imperceptibility). In this paper, we propose RIATIG, a reliable and imperceptible adversarial attack against text-to-image models via inconspicuous examples. By formulating the example crafting as an optimization process and solving it using a genetic-based method, our proposed attack can generate imperceptible prompts for text-to-image generation models in a reliable way. Evaluation of six popular text-to-image generation models demonstrates the efficiency and stealthiness of our attack in both white-box and black-box settings. To allow the community to build on top of our findings, we’ve made the artifacts available.