In this study, we explore Transformer, based diffusion models for image and video generation. Despite the dominance of Transformer architectures in various fields due to their flexibility and scalability, the visual generative domain primarily utilizes CNN-based U-Net architectures, particularly in diffusion-based models. We introduce GenTron, a family of Generative models employing Transformer-based diffusion, to address this gap. Our initial step was to adapt Diffusion Transformers (DiTs) from class to text conditioning, a process involving thorough empirical exploration of the conditioning mechanism. We then scale GenTron from approximately 900M to over 3B parameters, observing improvements in visual quality. Furthermore, we extend GenTron to text-to-video generation, incorporating novel motion-free guidance to enhance video quality. In human evaluations against SDXL, GenTron achieves a 51.1% win rate in visual quality (with a 19.8% draw rate), and a 42.3% win rate in text alignment (with a 42.9% draw rate). GenTron notably performs well in T2I-CompBench, highlighting its compositional generation ability. We hope GenTron could provide meaningful insights and serve as a valuable reference for future research. Website is available at https://www.shoufachen.com/gentron_website/.