Open-vocabulary semantic segmentation models aim to accurately assign a semantic label to each pixel in an image from a set of arbitrary open-vocabulary texts. In order to learn such pixel-level alignment, current approaches typically rely on a combination of (i) image-level VL model (e.g. CLIP), (ii) ground truth masks, (iii) custom grouping encoders, and (iv) the Segment Anything Model (SAM). In this paper, we introduce S-Seg, a simple model that can achieve surprisingly strong performance without depending on any of the above elements. S-Seg leverages pseudo-mask and language to train a MaskFormer, and can be easily trained from publicly available image-text datasets. Contrary to prior works, our model directly trains for pixel-level features and language alignment. Once trained, S-Seg generalizes well to multiple testing datasets without requiring fine-tuning. In addition, S-Seg has the extra benefits of scalability with data and consistently improving when augmented with self-training. We believe that our simple yet effective approach will serve as a solid baseline for future research. Our code and demo will be made publicly available soon.