SIMPLEPOSTER: A SIMPLE BASELINE FOR PRODUCT POSTER GENERATION

Product poster generation presents unique challenges beyond general-purpose de-sign: it demands not only aesthetic composition and accurate text rendering, butalso strict preservation of the product subject and precise control over dense,multi-line text layouts. While general image editing models struggle with text lay-out control and subject consistency, existing specialized approaches—often builtupon inpainting frameworks—still suffer from unintended subject extension andinaccurate text synthesis. A common solution involves integrating auxiliary mod-ules such as ControlNet to condition on subject structure and text layout, but theseapproaches introduce significant architectural complexity and training overhead.In this work, we challenge the necessity of such complexity and demonstrate thatminimalist adaptation is sufficient. We introduce SimplePoster, a minimalist yetpowerful inpainting-based framework that enables faithful subject preservationand position-controllable text rendering—entirely without external controllers likeControlNet. SimplePoster rests on two key insights: (1) full-parameter fine-tuningalone effectively suppresses subject extension by aligning the model’s internalrepresentations with domain-specific priors; and (2) a lightweight character-levelposition encoding strategy enables end-to-end, spatially grounded text generation.Experiments show that SimplePoster achieves near-perfect subject preservation(98.7% of cases with strict subject preservation), significantly outperforming boththe state-of-the-art editing model SeedEdit3.0 (55.2%) and the specialized ap-proach PosterMaker (85.3%). It further demonstrates superior text rendering ac-curacy, even in challenging scenarios with complex multi-line layouts. We believeSimplePoster establishes a simple yet strong baseline for product poster genera-tion. We question the necessity of such complexity and demonstrate that minimalist designs suffice. We propose SimplePoster, a simple yet effective inpainting-based framework that achieves faithful subject preservation and position-controllable text rendering without relying on external controllers like ControlNet. SimplePoster is based on two key insights: (1) full-parameter fine-tuning effectively suppresses subject extension; and (2) a training-free character-level position encoding strategy enables end-to-end, geometry-aware text generation. Remarkably, SimplePoster achieves a near-perfect subject preservation rate ($98.7\%$), significantly outperforming SOTA models SeedEdit 3.0 ($55.2\%$) and PosterMaker ($85.3\%$). It also excels in text rendering accuracy. We believe SimplePoster establishes a simple yet strong baseline for product poster generation. Code, models and benchmark will be released upon acceptance.