P-Flow: Prompting Visual Effects Generation

Recent advancements in video generation models have significantly improved their ability to follow text prompts. However, the customization of dynamic visual effects, defined as temporally evolving and appearance-driven visual phenomena like object crushing or explosion, remains underexplored. Prior works on motion customization or control mainly focus on low-level motions of the subject or camera, which can be guided using explicit control signals such as motion trajectories. In contrast, dynamic visual effects involve higher-level semantics that are more naturally suited for control via text prompts. However, it is hard and time-consuming for humans to craft a single prompt that accurately specifies these effects, as they require complex temporal reasoning and iterative refinement over time. To address this challenge, we propose P-Flow, a novel training-free framework for customizing dynamic visual effects in video generation without modifying the underlying model. By leveraging the semantic and temporal reasoning capabilities of vision-language models, P-Flow performs test-time prompt optimization, refining prompts based on the discrepancy between the visual effects of the reference video and the generated output. Through iterative refinement, the prompts evolve to better induce the desired dynamic effect in novel scenes. Experiments demonstrate that P-Flow achieves high-fidelity and diverse visual effect customization and outperforms other models on both text-to-video and image-to-video generation tasks.