Open to Seattle, WA; Costa Mesa, CA; or Washington, DC

Anduril Industries is a defense technology company with a mission to transform U.S. and allied military capabilities with advanced technology. By bringing the expertise, technology, and business model of the 21st century’s most innovative companies to the defense industry, Anduril is changing how military systems are designed, built and sold. Anduril’s family of systems is powered by Lattice OS, an AI-powered operating system that turns thousands of data streams into a realtime, 3D command and control center. As the world enters an era of strategic competition, Anduril is committed to bringing cutting-edge autonomy, AI, computer vision, sensor fusion, and networking technology to the military in months, not years.

WHY WE’RE HERE The Mission Software Engineering team builds, deploys, integrates, extends, and scales Anduril's software to deliver mission-critical capabilities to our customers. As the software engineers closest to Anduril customers and end-users, Mission Software Engineers solve technical challenges of operational scenarios while owning the end-to-end delivery of winning capabilities such as Counter Intrusion, Joint All Domain Command & Control, and Counter-Unmanned Aircraft Systems.

As a Mission Software Engineer, you will solve a wide variety of problems involving networking, autonomy, systems integration, robotics, and more, while making pragmatic engineering tradeoffs along the way. Your efforts will ensure that Anduril products seamlessly work together to achieve a variety of critical outcomes. Above all, Mission Software Engineers are driven by a “Whatever It Takes” mindset—executing in an expedient, scalable, and pragmatic way while keeping the mission top-of-mind and making sound engineering decisions to deliver successful outcomes correctly, on-time, and with high quality.

WHAT YOU’LL DO -Own the software solutions that are deployed to customers -Write code to improve products and scale the mission capability to more customers -Collaborate across multiple teams to plan, build, and test complex functionality -Create and analyze metrics that are leveraged for debugging and monitoring -Triage issues, root cause failures, and coordinate next-steps -Partner with end-users to turn needs into features while balancing user experience with engineering constraints -Travel up to 30% of time to build, test, and deploy capabilities in the real world

CORE REQUIREMENTS -Strong engineering background from industry or school, ideally in areas/fields such as Computer Science, Software Engineering, Mathematics, or Physics. -At least 2-5+ years working with a variety of programming languages such as Java, Python, Rust, Go, JavaScript, etc. (We encourage all levels to apply) -Experience building software solutions involving significant amounts of data processing and analysis -Ability to quickly understand and navigate complex systems and established code bases -A desire to work on critical software that has a real-world impact -Must be eligible to obtain and maintain a U.S. TS clearance

Desired Requirements -Strong background with focus in Physics, Mathematics, and/or Motion Planning to inform modeling & simulation (M&S) and physical systems -Developing and testing multi-agent autonomous systems and deploying in real-world environments. -Feature and algorithm development with an understanding of behavior trees. -Developing software/hardware for flight systems and safety critical functionality. -Distributed communication networks and message standards -Knowledge of military systems and operational tactics

WHAT WE VALUE IN MISSION SOFTWARE Customer Facing - Mission Software Engineers are the software engineers closest to Anduril customers, end-users, and the technical challenges of operational scenarios. Mission First - Above all, MSEs execute their mission in an expedient, scalable, and pragmatic way. They keep the mission top-

Redmond, Washington, United States

Overview We are seeking skilled and passionate Senior Research Scientist to join our Responsible & Open Ai Research (ROAR) team in Azure Cognitive Services at Redmond, WA.

As a Senior Research Scientist, you will play a key role in advancing Responsible AI approaches to ensure safe releases of the rapidly evolving multimodal, AI models such as GPT-4 Vision, DALL-E, Sora, and beyond, as well as to expand and enhance the Azure AI Content Safety Service.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Responsibilities Conduct cutting-edge research to develop Responsible AI definitions, methodologies, algorithms, and models for both measurement and mitigation of multimodal AI risks. Stay abreast of the latest advancements in the field and contribute to the scientific community through publications at top venues. Enable the safe release of multimodal models from OpenAI in Azure OpenAI Service, expand and enhance the Azure AI Content Safety Service with new detection technologies. Develop innovative approaches to address AI safety challenges for diverse customer scenarios. Embody our Culture and Values

Natick, MA, United States

The Company Cognex is a global leader in the exciting and growing field of machine vision.

The Team: Vision Algorithms, Advanced Vision Technology This position is in the Vision Algorithms Team of Advanced Vision Technology group, which is responsible for designing and developing the most sophisticated machine vision tools in the world. We combine custom hardware, specialized lighting, optics, and world-class vision algorithms to create software systems that are used to analyze imagery (intensity, color, density, Z-data, ID barcodes, etc.), to detect, identify and localize objects, to make measurements, to inspect for defects, and to read encoded data. Technology development is critical to the overall business to expand areas of application, improve performance, discover new algorithms, and to make use of new hardware and processing power. Engineers in this group typically have experience with image analysis, machine vision, or signal processing.

Job Summary: The Vision Algorithms team is looking for well-rounded, intelligent, creative, and motivated summer or fall intern with a passion for results! You will work with our senior engineers and technical leads on projects that advance our software development infrastructure and enhance our key technologies and customer experience. You will get mentorship on tackling technical challenges and opportunities to build a solid foundation for your career in Software Engineering, or Computer Vision and Artificial Intelligence.

Essential Functions: - Prototype and develop Vision (2D and ID) applications on top of Cognex products and technology. - Build internal tools or automated tests that can be used in software development or testing. - Understand our products and contribute to creating optimal solutions for customer applications in the automation industry. - High energy and motivated learner. Creative, motivated, and looking to work hard for a fast-moving company. - Strong analytical and problem-solving skills. - Strong programming skills in both C/C++ and Python are required. - Solid understanding of machine learning (ML) fundamentals and experience with ML frameworks like TensorFlow or PyTorch required. - Demonstrated projects or internships in AI/ML domain during academic or professional tenure is highly desirable. - Experience with embedded systems, Linux systems, vision/image-processing and optics all valued. - Background in 2D vision, 3D camera calibration & multi camera systems are preferred.

Minimum education and work experience required: Pursuing a MS, or Ph.D. from a top engineering school in EE, CS, or equivalent.

If you would like to meet the hiring manager at CVPR to discuss this opportunity, please email ahmed.elbarkouky@cognex.com

Mountain View

Who we are Established in 2017, Wayve is a leader in autonomous vehicle technology, driven by breakthroughs in Embodied AI. Our intelligent, mapless, and hardware-agnostic technologies empower vehicles to navigate complex environments effortlessly.

Supported by prominent investors, Wayve is advancing the transition from assisted to fully automated driving, making transportation safer, more efficient, and universally accessible. Join our world-class, multinational team of engineers and researchers as we push the boundaries of frontier AI and autonomous driving, creating impactful technologies and products on a global scale

Where you will have an impact We are looking for an experienced Research Engineer to help us in our journey to scale end-to-end neural networks for autonomous driving. You’ll be working across our research team to build, integrate, test and scale algorithms, tools, and machine learning solutions for autonomous driving.

What you will bring to Wayve 5+ years of software engineering experience in an industrial research environment Passion to work in a team on research ideas that have real world impact Strong software engineering experience in Python and other relevant languages (especially C++ and CUDA) Ideally with direct experience working in at least one of computer vision, robotics, simulation, graphics, large language models Ideally with several years working on large-scale machine learning algorithms and systems BS, MS, or above in Machine Learning, Computer Science, Engineering, or a related technical discipline or equivalent experience

What we offer you The chance to be part of a truly mission driven organisation and an opportunity to shape the future of autonomous driving. Unlike our competitors, Wayve is still relatively small and nimble, giving you the chance to make a huge impact Competitive compensation Fully employer-covered medical, dental and vision insurance! Further benefits such as catered lunch, yummy snacks, and variety of drinks, life insurance, employer contributed retirement account, therapy, yoga, office-wide socials and much more. A dynamic and fast-paced work environment in which you will grow every day - learning on the job, from the brightest minds in our space, and with support for more formal learning opportunities too A culture that is ego-free, respectful and welcoming (of you and your dog) - we even eat lunch together every day This is a full-time role based in our office in California. At Wayve we want the best of all worlds so we operate a hybrid working policy that combines time together in our offices and workshops to fuel innovation, culture, relationships and learning, and time spent working from home. We also operate core working hours so you can be where you need to be for family and loved ones too. Teams determine the routines that work best for them.

Vancouver

Who we are Established in 2017, Wayve is a leader in autonomous vehicle technology, driven by breakthroughs in Embodied AI. Our intelligent, mapless, and hardware-agnostic technologies empower vehicles to navigate complex environments effortlessly.

Supported by prominent investors, Wayve is advancing the transition from assisted to fully automated driving, making transportation safer, more efficient, and universally accessible. Join our world-class, multinational team of engineers and researchers as we push the boundaries of frontier AI and autonomous driving, creating impactful technologies and products on a global scale

Where you will have an impact We are seeking an experienced researcher to be a founding member of our Vancouver team! We are prioritising someone with experience actively participating in AI projects applied to autonomous driving or similar robotics or decision-making domains, inclusive, but not limited to the following specific areas:

Foundation models for robotics or embodied AI Model-free and model-based reinforcement learning Offline reinforcement learning Large language models Planning with learned models, model predictive control and tree search Imitation learning, inverse reinforcement learning and causal inference Learned agent models: behavioural and physical models of cars, people, and other dynamic agents Challenges you will own You'll be working on some of the world's hardest problems, and able to attack them in new ways. You'll be a key member of our diverse, cross-disciplinary team, helping teach our robots how to drive safely and comfortably in complex real-world environments. This encompasses many aspects of research across perception, prediction, planning, and control, including:

How to leverage our large, rich, and diverse sources of real-world driving data How to architect our models to best employ the latest advances in foundation models, transformers, world models, etc, evaluating and incorporating state-of-the-art techniques into our workflows. Which learning algorithms to use (e.g. reinforcement learning, behavioural cloning) How to leverage simulation for controlled experimental insight, training data augmentation, and re-simulation How to scale models efficiently across data, model size, and compute, while maintaining efficient deployment on the car Collaborate with cross-functional teams to integrate research findings into scalable, production-level solutions. You also have the potential to contribute to academic publications for top-tier conferences like NeurIPS, CVPR, ICRA, ICLR, CoRL etc. working in a world-class team, contributing to the scientific community and establishing Wayve as a leader in the field.

What you will bring to Wayve Proven track record of research in one or more of the topics above demonstrated through deployed applications or publications. Strong programming skills in Python, with experience in deep learning frameworks such as PyTorch, numpy, pandas, etc. Experience bringing a machine learning research concept through the full ML development cycle Excellent problem-solving skills and the ability to work independently as well as in a team environment. Demonstrated ability to work collaboratively in a fast-paced, innovative, interdisciplinary team environment. Desirable: Experience bringing an ML research concept through to production and at scale PhD in Computer Science, Computer Engineering, or a related field

What we offer you The chance to be part of a truly mission driven organisation and an opportunity to shape the future of autonomous driving. Unlike our competitors, Wayve is still relatively small and nimble, giving you the chance to make a huge impact Competitive compensation and benefits A dynamic and fast-paced work environment in which you will grow every day - learning on the job, from the brightest minds in our space, and with support for more formal learning opportunities too

Inria (Grenoble), France

human-robot interaction, machine learning, computer vision, representation learning

We are looking for highly motivated students joining our team at INRIA. This project will take place in close collaboration between Inria team THOTH and the multidisciplinary institute in artificial intelligence (MIAI) in Grenoble

Topic: Human-robot systems are challenging because the actions of one agent can significantly influence the actions of others. Therefore, anticipating the partner's actions is crucial. By inferring beliefs, intentions, and desires, we can develop cooperative robots that learn to assist humans or other robots effectively. In this project we are in particular interested in estimating human intentions to enable collaborative tasks between humans and robots such as human-to-robot and robot-to-human handovers.

Contact pia.bideau@inria.fr The thesis will be jointly supervised by Pia Bideau (THOTH), Karteek Alahari (THOTH) and Xavier Alameda Pineda (RobotLearn).

Tokyo, Tokyo-to, Japan

Overview As one of the world's leading industrial research laboratories, Microsoft Research (MSR) has more than 1,000 researchers and engineers working across the globe. In the past 30 years, Microsoft scientists have not only carried out world-class computer science research, but also transferred the advanced technologies into our products and services that have changed millions of people’s lives and ensured that Microsoft is at the forefront of digital transformation.

Part of Microsoft Research, Microsoft Research Asia (MSR Asia), established in 1998, is a leading research lab with major sites in Beijing, Shanghai and Vancouver. Over the years, technologies developed by MSR Asia have made a significant impact within Microsoft and also around the world, and new, innovative technologies are constantly being born from the lab. As one of the world-class research labs, MSRA offers an exhilarating, supportive, open and inclusive environment for top talents to create the future through their disruptive and cutting-edge research. (More information about Microsoft Research Lab - Asia - Microsoft Research).

Along with business growth, Microsoft Research Asia (MSRA) is increasing its presence in Japan, and looking for a Principal Research Manager who specializes in AI with an emphasis on Embodied AI and Robotics, AI Model innovations (NLP, vision, multi-modality), Societal AI, Wireless sensing, and Wellbeing. This is a unique opportunity to lead an ambitious research agenda and work with various teams to explore new applications of those research areas.

Responsibilities •As a leading and accomplished expert in a broad research area (e.g., Embodied AI and Robotics, AI Model, Multimedia and Vision), has a comprehensive understanding of the relevant literature, research methods, and business and academic context. •Defines and articulates a clear long-term research vision that is in line with MSRA strategic focus and drive research agenda landing with planned schedule •As a local representative, fosters cooperative relationships with local governments, academic communities, industry partners and business groups within Microsoft to establish MSRA presence locally and support future growth •Creates synergy among MSRA research groups in multiple locations to enable collaboration and creativity • As a people manager, hires and retains top talents. Deliveries success through empowerment and accountability

Vancouver, British Columbia, Canada

Overview Microsoft Research (MSR), a leading industrial research laboratory comprised of over 1,000 computer scientists working across the United States, United Kingdom, China, India, Canada, and the Netherlands.

We are currently seeking  a Researcher in the area of  Artificial Specialized Intelligence located in Vancouver, British Columbia, with a keen interest in developing cutting-edge large foundation models and post-training techniques for different domains and scenarios. This is an opportunity to drive an ambitious research agenda while collaborating with diverse teams to push for novel applications of those areas.  
  Over the past 30 years, our scientists have not only conducted world-class computer science research but also integrated advanced technologies into our products and services, positively impacting millions of lives and propelling Microsoft to the forefront of digital transformation.   Responsibilities Conduct cutting-edge research in large foundation models, focusing on applying large foundation models in specific domain. Collaborate with cross-functional teams to integrate solutions into Artificial Intelligence (AI) -driven system. Develop and maintain research prototypes and software tools, ensuring that they are well-documented and adhere to best practices in software development. Publish research findings in top-tier conferences and journals and present your work at industry events. Collaborate with other AI researchers and engineers, sharing knowledge and expertise to foster a culture of innovation and continuous learning within the team.

Location Sunnyvale, CA

Description Are you fueled by a passion for computer vision, machine learning and AI, and are eager to leverage your skills to enrich the lives of millions across the globe? Join us at Ring AI team, where we're not just offering a job, but an opportunity to revolutionize safety and convenience in our neighborhoods through cutting-edge innovation.

You will be part of a dynamic team dedicated to pushing the boundaries of computer vision, machine learning and AI to deliver an unparalleled user experience for our neighbors. This position presents an exceptional opportunity for you to pioneer and innovate in AI, making a profound impact on millions of customers worldwide. You will partner with world-class AI scientists, engineers, product managers and other experts to develop industry-leading AI algorithms and systems for a diverse array of Ring and Blink products, enhancing the lives of millions of customers globally. Join us in shaping the future of AI innovation at Ring and Blink, where exciting challenges await!

Location Mountain View, CA

Description Gatik is thrilled to be at CVPR! Come meet our team at booth 1831 to talk about how you could make an impact at the autonomous middle mile logistics company redefining the transportation landscape.

Who we are: Gatik, the leader in autonomous middle mile logistics, delivers goods safely and efficiently using its fleet of light & medium-duty trucks. The company focuses on short-haul, B2B logistics for Fortune 500 customers including Kroger, Walmart, Tyson Foods, Loblaw, Pitney Bowes, Georgia-Pacific, and KBX; enabling them to optimize their hub-and-spoke supply chain operations, enhance service levels and product flow across multiple locations while reducing labor costs and meeting an unprecedented expectation for faster deliveries. Gatik’s Class 3-7 autonomous box trucks are commercially deployed in multiple markets including Texas, Arkansas, and Ontario, Canada.

About the role: We are seeking passionate Senior/Staff Software Engineers, who have strong fundamentals in software development practices and are experts in C++ language in production-oriented environment. The ideal candidate is a highly experienced C++ developer with a passion for enabling the world's first safe, reliable & efficient network of autonomous vehicles. You will partner with the research and software engineers to design, develop, test and validate AV features for our autonomous fleet.

This role will be onsite at our Mountain View office.

What you'll do: +Design, implement, integrate, and support real-time mission-critical software for the Gatik’s autonomy stack +Work with the research engineers to develop maintainable, testable and robust software designs +Architect and implement solutions to complex issues between components partitioned across the large software stack +Be at the forefront of guiding & ensuring best SDLC practices while contributing to improving the safety in the core autonomy stack +Collaborate with the Infrastructure and DevOps teams for efficient, secure and scalable software delivery to a network of Gatik’s autonomous fleet
+Guide and mentor autonomy researchers and algorithm developers to make sure their components are running efficiently and with optimal compute and memory usage +Review and refine technical requirements and translate them into high-level design & plans to support the development of safe AV technology +Conduct code and design reviews and advise on technical matters

Click the apply button below to see the full job description and apply

Excited to see you at CVPR! We’ll be at booth 1404. Come see us to talk more about roles.

Our team consists of people with diverse software and academic experiences. We work together towards one common goal: integrating the software, you'll help us build into hundreds of millions of vehicles.

As a Research Engineer, you will work collaboratively to improve our models and iterate on novel research directions, sometimes in just days. We're looking for talented engineers who would enjoy applying their skills to deeply complex and novel AI problems. Specifically, you will:

• Apply and extend the Helm proprietary algorithmic toolkit for unsupervised learning and perception problems at scale
• Carefully execute the development and maintenance of tools used for deep learning experiments designed to provide new functionality for customers or address relevant corner cases in the system as a whole
• Work closely with software and autonomous vehicle engineers to deploy algorithms on internal and customer vehicle platforms

Location Palo Alto, CA

Description Amazon is looking for talented Postdoctoral Scientists to join our Stores Foundational AI team for a one-year, full-time research position.

The Stores Foundational AI team builds foundation models for multiple Amazon entities, such as ASIN, customer, seller and brand. These foundation models are used in downstream applications by various partner teams in Stores. Our team also invest in building foundation model for image generation, optimized for product image generation. We leverage the latest development to create our solutions and innovate to push state of the art.

The Postdoc is expected to conduct research and build state-of-the-art algorithms in video understanding and representation learning in the era of LLMs. Specifically, Designing efficient algorithms to learn accurate representations for videos. Building extensive video understanding capabilities including various content classification tasks. Designing algorithms that can generate high-quality videos from set of product images. Improve the quality of our foundation models along the following dimensions: robustness, interpretability, fairness, sustainability, and privacy.

Redmond, Washington, United States

Overview Microsoft Research (MSR) AI Frontiers lab is seeking applications for the position of Principal Researcher – Generative AI to join their team.

The mission of the AI Frontiers lab is to expand the pareto frontier of Artificial Intelligence (AI) capabilities, efficiency, and safety through innovations in foundation models and learning agent platforms. Some of our projects include work on Small Language Models (e.g. Phi, Orca) and Multi-Agent AI (e.g. AutoGen).

We are seeking a Principal Researcher – Generative AI to join our team and lead efforts on the advancement of Generative AI and Large Language Models (LLMs) technologies. As a Principal Researcher – Generative AI, you will play a crucial role in leading, developing, improving, and exploring the capabilities of Generative AI models. Your work will have a significant impact on the development of cutting-edge technologies, advancing state-of-the-art and providing practical solutions to real-world problems.  

Our ongoing research areas encompass but are not limited to:

Pre-training: especially of small language and multimodal models Alignment and Post-training: e.g., Instruction tuning and reinforcement learning from feedback Continual Learning: Enabling LLMs to evolve and adapt over time and learn from previous experiences human interactions Specialization: Tailoring LLMs to meet application-specific requirements Orchestration and multi-agent systems: automated orchestration between multiple agents incorporating human feedback and oversight

MSR offers a vibrant environment for cutting-edge, multidisciplinary, research, including access to diverse, real-world problems and data, opportunities for experimentation and real-world impact, an open publication policy, and close links to top academic institutions around the world.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.   

Responsibilities You will perform cutting-edge research in collaboration with other researchers, engineers, and product groups.
As a member of a word-class research organization, you will be a part of research breakthroughs in the field and will be given an opportunity to realize your ideas in products and services used worldwide. Embody our culture and values.

About the role You will join a team of 40+ Researchers and Engineers within the R&D Department working on cutting edge challenges in the Generative AI space, with a focus on creating highly realistic, emotional and life-like Synthetic humans through text-to-video. Within the team you’ll have the opportunity to work with different research teams and squads across multiple areas led by our Director of Science, Prof. Vittorio Ferrari, and directly impact our solutions that are used worldwide by over 55,000 businesses.

If you have seen the full ML lifecycle from ideation through implementation, testing and release, and you have a passion for large data, large model training and building solutions with clean code, this is your chance. This is an opportunity to work for a company that is impacting businesses at a rapid pace across the globe.

Location Multiple Locations

Description The Qualcomm Cloud Computing team is developing hardware and software for Machine Learning solutions spanning the data center, edge, infrastructure, automotive market. Qualcomm’s Cloud AI 100 accelerators are currently deployed at AWS / Cirrascale Cloud and at several large organizations. We are rapidly expanding our ML hardware and software solutions for large scale deployments and are hiring across many disciplines.

We are seeing to hire for multiple machine learning positions in the Qualcomm Cloud team. In this role, you will work with Qualcomm's partners to develop and deploy best in class ML applications (CV, NLP, GenAI, LLMs etc) based on popular frameworks such as PyTorch, TensorFlow and ONNX, that are optimized for Qualcomm's Cloud AI accelerators. The work will include model assessment of throughput, latency and accuracy, model profiling and optimization, end-to-end application pipeline development, integration with customer frameworks and libraries and responsibility for customer documentation, training, and demos. This candidate must possess excellent communication, leadership, interpersonal and organizational skills, and analytical skills.

This role will interact with individuals of all levels and requires an experienced, dedicated professional to effectively collaborate with internal and external stakeholders. The ideal candidate has either developed or deployed deep learning models on popular ML frameworks. If you have a strong appetite for technology and enjoy working in small, agile, empowered teams solving complex problems within a high energy, oftentimes chaotic environment then this is the role for you.

Minimum Qualifications: • Bachelor's degree in Engineering, Information Systems, Computer Science, or related field and 4+ years of Software Applications Engineering, Software Development experience, or related work experience. OR Master's degree in Engineering, Information Systems, Computer Science, or related field and 3+ years of Software Applications Engineering, Software Development experience, or related work experience. OR PhD in Engineering, Information Systems, Computer Science, or related field and 2+ years of Software Applications Engineering, Software Development experience, or related work experience.

• 2+ years of experience with Programming Language such as C, C++, Java, Python, etc. • 1+ year of experience with debugging techniques.Key Responsibilities: Key contributor to Qualcomm’s Cloud AI GitHub repo and developer documentation. Work with developers in large organizations to Onboard them on Qualcomm’s Cloud AI ML stack improve and optimize their Deep Learning models on Qualcomm AI 100 deploy their applications at scale Collaborate and interact with internal teams to analyze and optimize training and inference for deep learning. Work on Triton, ExecuTorch, Inductor, TorchDynamo to build abstraction layers for inference accelerator. Optimize LLM/GenAI workloads for both scale-up (multi-SoC) and scale-out (multi-card) systems. Partner with product management, hardware/software engineering to highlight customer progress, gaps in product features etc.