Excited to see you at CVPR! We’ll be at booth 1404. Come see us to talk more about roles.

Our team consists of people with diverse software and academic experiences. We work together towards one common goal: integrating the software, you'll help us build into hundreds of millions of vehicles.

As a Research Engineer on our Motion Planning team, you will work collaboratively to improve our models and iterate on novel research directions, sometimes in just days. We're looking for talented engineers who would enjoy applying their skills to deeply complex and novel AI problems. Specifically, you will:

• Apply and extend the Helm proprietary algorithmic toolkit for unsupervised learning and perception problems at scale
• Develop our planner behavior and trajectories in collaboration with software and autonomous vehicle engineers to deploy algorithms on internal and customer vehicle platforms
• Carefully execute the development and maintenance of tools used for deep learning experiments designed to provide new functionality for customers or address relevant corner cases in the system as a whole

You will join a team of 40+ Researchers and Engineers within the R&D Department working on cutting edge challenges in the Generative AI space, with a focus on creating highly realistic, emotional and life-like Synthetic humans through text-to-video. Within the team you’ll have the opportunity to work with different research teams and squads across multiple areas led by our Director of Science, Prof. Vittorio Ferrari, and directly impact our solutions that are used worldwide by over 55,000 businesses.

If you have seen the full ML lifecycle from ideation through implementation, testing and release, and you have a passion for large data, large model training and building solutions with clean code, this is your chance. This is an opportunity to work for a company that is impacting businesses at a rapid pace across the globe.

Natick, MA, United States

The Company Cognex is a global leader in the exciting and growing field of machine vision.

The Team: Vision Algorithms, Advanced Vision Technology This position is in the Vision Algorithms Team of Advanced Vision Technology group, which is responsible for designing and developing the most sophisticated machine vision tools in the world. We combine custom hardware, specialized lighting, optics, and world-class vision algorithms to create software systems that are used to analyze imagery (intensity, color, density, Z-data, ID barcodes, etc.), to detect, identify and localize objects, to make measurements, to inspect for defects, and to read encoded data. Technology development is critical to the overall business to expand areas of application, improve performance, discover new algorithms, and to make use of new hardware and processing power. Engineers in this group typically have experience with image analysis, machine vision, or signal processing.

Job Summary: The Vision Algorithms team is looking for well-rounded, intelligent, creative, and motivated summer or fall intern with a passion for results! You will work with our senior engineers and technical leads on projects that advance our software development infrastructure and enhance our key technologies and customer experience. You will get mentorship on tackling technical challenges and opportunities to build a solid foundation for your career in Software Engineering, or Computer Vision and Artificial Intelligence.

Essential Functions: - Prototype and develop Vision (2D and ID) applications on top of Cognex products and technology. - Build internal tools or automated tests that can be used in software development or testing. - Understand our products and contribute to creating optimal solutions for customer applications in the automation industry. - High energy and motivated learner. Creative, motivated, and looking to work hard for a fast-moving company. - Strong analytical and problem-solving skills. - Strong programming skills in both C/C++ and Python are required. - Solid understanding of machine learning (ML) fundamentals and experience with ML frameworks like TensorFlow or PyTorch required. - Demonstrated projects or internships in AI/ML domain during academic or professional tenure is highly desirable. - Experience with embedded systems, Linux systems, vision/image-processing and optics all valued. - Background in 2D vision, 3D camera calibration & multi camera systems are preferred.

Minimum education and work experience required: Pursuing a MS, or Ph.D. from a top engineering school in EE, CS, or equivalent.

If you would like to meet the hiring manager at CVPR to discuss this opportunity, please email ahmed.elbarkouky@cognex.com

Location Seattle, WA

Description Amazon Advertising is one of Amazon's fastest growing businesses. Amazon's advertising portfolio helps merchants, retail vendors, and brand owners succeed via native advertising, which grows incremental sales of their products sold through Amazon. The primary goals are to help shoppers discover new products they love, be the most efficient way for advertisers to meet their business objectives, and build a sustainable business that continuously innovates on behalf of customers. Our products and solutions are strategically important to enable our Retail and Marketplace businesses to drive long-term growth. We deliver billions of ad impressions and millions of clicks and break fresh ground in product and technical innovations every day!

The Creative X team within Amazon Advertising time aims to democratize access to high-quality creatives (images, videos) by building AI-driven solutions for advertisers. To accomplish this, we are investing in latent-diffusion models, large language models (LLM), computer vision (CV), reinforced learning (RL), and image + video and audio synthesis. You will be part of a close-knit team of applied scientists and product managers who are highly collaborative and at the top of their respective fields.

We are looking for talented Applied Scientists who are adept at a variety of skills, especially with computer vision, latent diffusion or related foundational models that will accelerate our plans to generate high-quality creatives on behalf of advertisers. Every member of the team is expected to build customer (advertiser) facing features, contribute to the collaborative spirit within the team, publish, patent, and bring cutting edge research to raise the bar within the team.

San Jose, CA

B GARAGE was founded in 2017 by a Ph.D. graduate from Stanford University. After having spent over five years researching robotics, computer vision, aeronautics, and drone autonomy, the founder and team set their minds on building a future where aerial robots would become an integral part of our daily lives without anyone necessarily piloting them. Together, our common goal is to redefine the user experience of drones and to expand the horizon for the use of drones.

Roles and Responsibilities

Design and develop perception for aerial robot and inventory recognition for warehouses by leveraging computer vision and deep learning techniques

Aid the computer vision team to deliver prototype and product in a timely manner

Collaborate with other teams within the company

Minimum Qualifications

M.S. degree in computer science, robotics, electrical engineering, or other engineering disciplines

10+ years of experience with computer vision and machine learning

Proficient in image processing algorithms and multiple view geometry using camera

Experience with machine learning architectures for object detection, segmentation, text recognition etc.

Proficient with ROS, C++, and Python

Experience with popular computer vision and GPU frameworks/libraries (e.g., OpenCV,TensorFlow, PyTorch, CUDA, cuDNN etc.)

Proficient in containerization technologies (Docker, Kubernetes) and container orchestration technologies

Experience in cloud computing platforms (AWS, GCP, etc.)

Experience with robots operating on real-time onboard processing

Self-motivated person who thrives in a fast-paced environment

Good problem solving and troubleshooting skills

Legally authorized to work in the United States

Optional Qualifications

Ph.D. degree in computer science, robotics, electrical engineering, or other engineering disciplines

Experience with scene reconstruction, bundle adjustment and factor graph optimization libraries

Experience with Javascript and massively parallel cloud computing technologies involving Kafka, Spark, MapReduce

Published research papers in CVPR, ICCV, ECCV, ICRA, IROS, etc.

Company Benefits

Competitive compensation packages

Medical, dental, vision, life insurance, and 401(k)

Flexible vacation and paid holidays

Complimentary lunches and snacks

Professional development reimbursement (online courses, conference, exhibit, etc.)

B GARAGE stands for an open and respectful corporate culture because we believe diversity helps us to find new perspectives.

B GARAGE ensures that all our members have equal opportunities – regardless of age, ethnic origin and nationality, gender and gender identity, physical and mental abilities, religion and belief, sexual orientation, and social background. We always ensure diversity right from the recruitment stage and therefore make hiring decisions based on a candidate’s actual competencies, qualifications, and business needs at the point of the time.

The Perception team at Zoox is responsible for developing the eyes and ears of our self driving car. Navigating safely and competently in the world requires us to detect, classify, track and understand several different attributes of all the objects around us that we might interact with, all in real time and with very high precision.

As a member of the Perception team at Zoox, you will be responsible for developing and improving state of the art machine learning techniques for doing everything from 2D/3D object detection, panoptic segmentation, tracking, to attribute classification. You will be working not just with our team of talented engineers and researchers in perception, but cross functionally with several teams including sensors, prediction and planning, and you will have access to the best sensor data in the world and an incredible infrastructure for testing and validating your algorithms.

Location Amsterdam, Netherlands

Description

At Qualcomm AI Research, we are advancing AI to make its core capabilities – perception, reasoning, and action – ubiquitous across devices. Our mission is to make breakthroughs in fundamental AI research and scale them across industries. By bringing together some of the best minds in the field, we’re pushing the boundaries of what’s possible and shaping the future of AI.

As Principal Machine Learning Researcher at Qualcomm, you conduct innovative research in machine learning, deep learning, and AI that advances the state-of-the-art. · You develop and quickly iterate on innovative research ideas, and prototype and implement them in collaboration with other researchers and engineers. · You are on top of and actively shaping the latest research in the field and publish papers at top scientific conferences. · You help define and shape our research vision and planning within and across teams and are passionate at execution. · You engage with leads and stakeholders across business units on how to translate research progress into business impact. · You work in one or more of the following research areas: Generative AI, foundation models (LLMs, LVMs), reinforcement learning, neural network efficiency (e.g., quantization, conditional computation, efficient HW), on-device learning and personalization, and foundational AI research.

Working at Qualcomm means being part of a global company (headquartered in San Diego) that fosters a diverse workforce and puts emphasis on the learning opportunities and professional development of its employees. You will work closely with researchers that have published at major conferences, work on campus at the University of Amsterdam, where you have the opportunity to collaborate with academic researchers through university partnerships such as the QUVA lab, and live in a scenic, vibrant city with a healthy work/life balance and a diversity of cultural activities. In addition, you can join plenty of mentorship, learning, peer, and affinity group opportunities within the company. In this way you can easily develop personal and professional skills in your areas of interest. You’re empowered to start your own initiatives and, in doing so, collaborate with colleagues in offices across teams and countries.

Minimum qualifications: · PhD or Master’s degree in Machine Learning, Computer Vision, Physics, Mathematics, Electrical engineering or similar field, or equivalent practical experience. · 8+ years of experience in machine learning and AI, and experience in working in an academic or industry research lab. · Strong drive to continuously improve beyond the status quo in translating new ideas into innovative solutions. · Track record of scientific leadership by having published impactful work at major conferences in machine learning, computer vision, or NLP (e.g., NeurIPS, ICML, ICLR, CVPR, ICCV, ACL, EMNLP, NAACL, etc.). · Programming experience in Python and experience with standard deep learning toolkits.

Preferred qualifications: · Hands-on experience with foundation models (LLMs, LVMs) and reinforcement learning. · Proven experience in technology and team leadership, and experience with cross-functional stakeholder engagements. · Experience in writing clean and maintainable code for research-internal use (no product development). · Aptitude for guiding and mentoring more junior researchers.

Redmond, Washington, United States

Overview We are seeking skilled and passionate Senior Research Scientist to join our Responsible & Open Ai Research (ROAR) team in Azure Cognitive Services at Redmond, WA.

As a Senior Research Scientist, you will play a key role in advancing Responsible AI approaches to ensure safe releases of the rapidly evolving multimodal, AI models such as GPT-4 Vision, DALL-E, Sora, and beyond, as well as to expand and enhance the Azure AI Content Safety Service.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Responsibilities Conduct cutting-edge research to develop Responsible AI definitions, methodologies, algorithms, and models for both measurement and mitigation of multimodal AI risks. Stay abreast of the latest advancements in the field and contribute to the scientific community through publications at top venues. Enable the safe release of multimodal models from OpenAI in Azure OpenAI Service, expand and enhance the Azure AI Content Safety Service with new detection technologies. Develop innovative approaches to address AI safety challenges for diverse customer scenarios. Embody our Culture and Values

Redmond, Washington, United States

Overview Microsoft Research (MSR) AI Frontiers lab is seeking applications for the position of Senior Research Engineer – Generative AI to join their team in Redmond, WA and New York City, NY.

The mission of the AI Frontiers lab is to expand the pareto frontier of AI capabilities, efficiency, and safety through innovations in foundation models and learning agent platforms. Some of our projects include work on Small Language Models (e.g. Phi, Orca), foundation models for actions (e.g., in gaming, robotics, and Office productivity tools) and Multi-Agent AI (e.g. AutoGen).

We are seeking Senior Research Engineers to join our team and contribute to the advancement of Generative AI and Large Language Models (LLMs) technologies. As a Research Engineer, you will play a crucial role in developing, improving, and exploring the capabilities of Generative AI models. Your work will have a significant impact on the development of cutting-edge technologies, advancing state-of-the-art and providing practical solutions to real-world problems.  

Our ongoing research areas encompass but are not limited to:

Pre-training: especially of language models, action models and multimodal models Alignment and Post-training: e.g., Instruction tuning and reinforcement learning from feedback Continual Learning: Enabling LLMs to evolve and adapt over time and learn from previous experiences human interactions Specialization: Tailoring models to meet application-specific requirements Orchestration and multi-agent systems: automated orchestration between multiple agents incorporating human feedback and oversight

Microsoft Research (MSR) offers a vibrant environment for cutting-edge, multidisciplinary, research, including access to diverse, real-world problems and data, opportunities for experimentation and real-world impact, an open publication policy, and close links to top academic institutions around the world.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Embody our Culture and Values

Responsibilities As a Senior Research Engineer in AI Frontiers, you will design, develop, execute, and implement technology research projects in collaboration with other researchers, engineers, and product groups.

As a member of a word-class research organization, you will be a part of research breakthroughs in the field and will be given an opportunity to realize your ideas in products and services used worldwide.

Location Santa Clara, CA

Description Amazon is looking for a passionate, talented, and inventive Applied Scientists with a strong machine learning background to help build industry-leading Speech, Vision and Language technology.

AWS Utility Computing (UC) provides product innovations — from foundational services such as Amazon’s Simple Storage Service (S3) and Amazon Elastic Compute Cloud (EC2), to consistently released new product innovations that continue to set AWS’s services and features apart in the industry. As a member of the UC organization, you’ll support the development and management of Compute, Database, Storage, Internet of Things (Iot), Platform, and Productivity Apps services in AWS. Within AWS UC, Amazon Dedicated Cloud (ADC) roles engage with AWS customers who require specialized security solutions for their cloud services.

Our mission is to provide a delightful experience to Amazon’s customers by pushing the envelope in Automatic Speech Recognition (ASR), Machine Translation (MT), Natural Language Understanding (NLU), Machine Learning (ML) and Computer Vision (CV).

As part of our AI team in Amazon AWS, you will work alongside internationally recognized experts to develop novel algorithms and modeling techniques to advance the state-of-the-art in human language technology. Your work will directly impact millions of our customers in the form of products and services that make use of speech and language technology. You will gain hands on experience with Amazon’s heterogeneous speech, text, and structured data sources, and large-scale computing resources to accelerate advances in spoken language understanding.

We are hiring in all areas of human language technology: ASR, MT, NLU, text-to-speech (TTS), and Dialog Management, in addition to Computer Vision.

Seattle, US

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to craft beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to building exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity Photoshop ART is seeking a Research Scientist to join our inpainting R&D team focused on making significant progress in image generation/restoration, low level vision, image editing with an eventual posture toward productization. Individuals in this role are expected to be expert in identified research areas such as artificial intelligence, machine learning, computer vision, and image processing. The ideal candidate will have a keen interest in producing new science to advance Adobe products.

What you'll Do Work towards long-term results-oriented research goals, while identifying intermediate achievements. Contribute to research that can be applied to Adobe product development. Help integrating novel research work into Adobe’s product. Lead and collaborate on research projects across different Adobe divisions. What you need to succeed Ph.D. and solid publications in machine learning, AI, computer science, statistics, or scene semantic understanding. Experience communicating research for public audiences of peers. Experience working in teams. Knowledge in a programming language. Preferred Qualification 2 years of professional full-time experience preferred, but not required 2+ year(s) of internship with primary emphasis on AI research in image generation, low level vision, image restoration, and segmentation Experience in collaboration with a team with varied strengths. 4+ First-author publications at peer-reviewed AI conferences (e.g. NIPS, CVPR, ECCV, ICML, ICLR, ICCV, and ACL). Experience in developing and debugging in Python. At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $129,400 -- $242,200 annually. Pay within this range varies by work location and may also depend on job-relate

Vancouver

Who we are Established in 2017, Wayve is a leader in autonomous vehicle technology, driven by breakthroughs in Embodied AI. Our intelligent, mapless, and hardware-agnostic technologies empower vehicles to navigate complex environments effortlessly. Supported by prominent investors, Wayve is advancing the transition from assisted to fully automated driving, making transportation safer, more efficient, and universally accessible. Join our world-class, multinational team of engineers and researchers as we push the boundaries of frontier AI and autonomous driving, creating impactful technologies and products on a global scale

We are seeking an experienced researcher to be a founding member of our Vancouver team! We are prioritising someone with experience leading projects in AI applied to autonomous driving or similar robotics or decision-making domains, inclusive, but not limited to the following specific areas: Foundation models for robotics or embodied AI Model-free and model-based reinforcement learning Offline reinforcement learning Large language models Planning with learned models, model predictive control and tree search Imitation learning, inverse reinforcement learning and causal inference Learned agent models: behavioural, oral and physical models of cars, people, and other dynamic agents

Challenges you will own You'll be working on some of the world's hardest problems, and able to attack them in new ways. You'll be a technical leader within our diverse, cross-disciplinary team, helping teach our robots how to drive safely and comfortably in complex real-world environments. This encompasses many aspects of research across perception, prediction, planning, and control, including:

Actively contributing to the Science’s technical leadership community, inclusive of proposing new projects, organising their work, and delivering substantial impact across Wayve. Leveraging our large, rich, and diverse sources of real-world driving data Architecting our models to best employ the latest advances in foundation models, transformers, world models, etc, evaluating and incorporating state-of-the-art techniques into our workflows Investigating learning algorithms to use (e.g. reinforcement learning, behavioural cloning) Leveraging simulation for controlled experimental insight, training data augmentation, and re-simulation Scaling models efficiently across data, model size, and compute, while maintaining efficient deployment on the car Collaborating with cross-functional, international teams to integrate research findings into scalable, production-level solutions Potentially contributing to academic publications for top-tier conferences like NeurIPS, CVPR, ICRA, ICLR, CoRL etc. working in a world-class team, contributing to the scientific community and establishing Wayve as a leader in the field

What you will bring to Wayve Proven track record of research in one or more of the topics above demonstrated through deployed applications or publications. Experience leading a research agenda aligned with larger organisation or company goals Strong programming skills in Python, with experience in deep learning frameworks such as PyTorch, numpy, pandas, etc. Experience bringing a machine learning research concept through the full ML development cycle Excellent problem-solving skills and the ability to work independently as well as in a team environment. Demonstrated ability to work collaboratively in a fast-paced, innovative, interdisciplinary team environment. Experience bringing an ML research concept through to production and at scale PhD in Computer Science, Computer Engineering, or a related field

What we offer you The chance to be part of a truly mission driven organisation and an opportunity to shape the future of autonomous driving. Unlike our competitors, Wayve is still relatively small and nimble, giving you the chance to make a huge impact

Vancouver

Who we are Established in 2017, Wayve is a leader in autonomous vehicle technology, driven by breakthroughs in Embodied AI. Our intelligent, mapless, and hardware-agnostic technologies empower vehicles to navigate complex environments effortlessly.

Supported by prominent investors, Wayve is advancing the transition from assisted to fully automated driving, making transportation safer, more efficient, and universally accessible. Join our world-class, multinational team of engineers and researchers as we push the boundaries of frontier AI and autonomous driving, creating impactful technologies and products on a global scale

Where you will have an impact Science is the team that is advancing our end-to-end autonomous driving research. The team’s mission is to accelerate our journey to AV2.0 and ensure the future success of Wayve by incubating and investing in new ideas that have the potential to become game-changing technological advances for the company.

As the first Research Manager in our Vancouver office, you will be responsible for managing & scaling a strong Science team in collaboration with other Wayve science teams in London and Mountain View. You will provide coaching and guidance to each of the researchers and engineers within your team and work with leaders across the company to ensure sustainable career growth for your team during a period of growth in the company. You will participate in our project-based operating model where your focus will be unlocking the potential of your team and its technical leaders to drive industry-leading impact. As part of your work, you will help identify the right projects to invest in, ensure the right allocation of resources to those projects, keep the team in good health, provide technical feedback to your team, share progress to build momentum, and build alignment and strong collaboration across the wider Science organisation. We are actively hiring and aim to substantially grow our research team over the next two years and you will be at the heart of this.

Challenges you will own Work closely with team members to develop career plans and growth trajectories based on each individual’s strengths and weaknesses and their own aspirations. Work closely with project leads to ensure team members are having strong impact and are set up for success. Work closely with project leads and Science leadership to ensure projects are resourced in a way that balances the needs of the business with the needs of the individuals. Offer coaching and technical mentorship to direct reports (especially project leads). Bring technical & project management expertise and experience to help accelerate our progress and decision-making. Challenge the status quo (both technical and organisational/process). Prioritize effectively and keep processes lean and effective. Partner with leadership to maintain a culture of cross-boundary collaboration, impact, innovation, and health. Grow the team as a hiring manager, to bring in complementary, diverse skill sets and backgrounds. Anticipate the needs of the business 6-24 months out, identify areas where additional resources are needed or we need to grow new domain expertise, and pitch this to leadership for investment. Contribute to the day-to-day running of the Science team’s operations and larger collaborative efforts.

Mountain View

Who we are Established in 2017, Wayve is a leader in autonomous vehicle technology, driven by breakthroughs in Embodied AI. Our intelligent, mapless, and hardware-agnostic technologies empower vehicles to navigate complex environments effortlessly.

Supported by prominent investors, Wayve is advancing the transition from assisted to fully automated driving, making transportation safer, more efficient, and universally accessible. Join our world-class, multinational team of engineers and researchers as we push the boundaries of frontier AI and autonomous driving, creating impactful technologies and products on a global scale

Where you will have an impact We are looking for an experienced Research Engineer to help us in our journey to scale end-to-end neural networks for autonomous driving. You’ll be working across our research team to build, integrate, test and scale algorithms, tools, and machine learning solutions for autonomous driving.

What you will bring to Wayve 5+ years of software engineering experience in an industrial research environment Passion to work in a team on research ideas that have real world impact Strong software engineering experience in Python and other relevant languages (especially C++ and CUDA) Ideally with direct experience working in at least one of computer vision, robotics, simulation, graphics, large language models Ideally with several years working on large-scale machine learning algorithms and systems BS, MS, or above in Machine Learning, Computer Science, Engineering, or a related technical discipline or equivalent experience

What we offer you The chance to be part of a truly mission driven organisation and an opportunity to shape the future of autonomous driving. Unlike our competitors, Wayve is still relatively small and nimble, giving you the chance to make a huge impact Competitive compensation Fully employer-covered medical, dental and vision insurance! Further benefits such as catered lunch, yummy snacks, and variety of drinks, life insurance, employer contributed retirement account, therapy, yoga, office-wide socials and much more. A dynamic and fast-paced work environment in which you will grow every day - learning on the job, from the brightest minds in our space, and with support for more formal learning opportunities too A culture that is ego-free, respectful and welcoming (of you and your dog) - we even eat lunch together every day This is a full-time role based in our office in California. At Wayve we want the best of all worlds so we operate a hybrid working policy that combines time together in our offices and workshops to fuel innovation, culture, relationships and learning, and time spent working from home. We also operate core working hours so you can be where you need to be for family and loved ones too. Teams determine the routines that work best for them.