Fine-tuning vision-language models (VLMs) with large amounts of unlabeled data has recently garnered significant interest. However, a key challenge remains the lack of high-quality pseudo-labeled data. Current pseudo-labeling strategies often struggle with mismatches between semantic and visual information, leading to sub-optimal performance of unsupervised prompt learning (UPL) methods.In this paper, we introduce a simple yet effective approach called \textbf{A}ugmenting D\textbf{i}scriminative \textbf{R}ichness via Diffusions (AiR), toward learning a richer discriminating way to represent the class comprehensively and thus facilitate classification.Specifically, our approach includes a pseudo-label generation module that leverages high-fidelity synthetic samples to create an auxiliary classifier, which captures richer visual variation, bridging text-image-pair classification to a more robust image-image-pair classification. Additionally, we exploit the diversity of diffusion-based synthetic samples to enhance prompt learning, providing greater information for semantic-visual alignment.Extensive experiments on five public benchmarks, including RESISC45 and Flowers102, and across three learning paradigms-UL, SSL, and TRZSL-demonstrate that AiR achieves substantial and consistent performance improvements over state-of-the-art unsupervised prompt learning methods.