As a systems engineer for perception safety, your primary responsibility will be to define and ensure the safety performance of the perception system. You will be working in close collaboration with perception algorithm and sensor hardware development teams.

Location: Sunnyvale, California, USA

Are you a gamer? Are you passionate about the cutting edge of foundation models and Multiodal LLM Agent for 3D world creation for future gaming?

Cybever.ai is on the lookout for an innovative AI Research Scientist to join our dynamic team and revolutionize the world of generative AI for 3D content.

What You'll Be Doing:

• Research and Development: Lead groundbreaking research in multimodal large language models (LLMs) and AI agents.
• 3D Content Creation: Develop advanced models and algorithms to create large-scale 3D assets and environments from text or images, enhancing our AI-powered creative suite.
• Collaboration and Integration: Work closely with the engineering team to integrate new AI capabilities into our existing products, ensuring they meet the needs of game developers, movie productions, and 3D artists.
• Innovation in AI: Stay ahead of the curve by publishing research, attending conferences, participating in open source projects, and collaborating with the global AI research community.

You're Probably a Match If You Have:

• Strong Research Background: Ph.D. or equivalent experience in AI, machine learning, computer vision, computer graphics, or related fields.
• Technical Skills: Proficiency in Python, PyTorch, TensorFlow, or similar frameworks.
• 3D Software Experience: Hands-on experience with tools like Blender, Houdini, Unreal Engine, or Unity, or a willingness to learn.
• Relevant Experience: Demonstrated work in computer vision or computer graphics, with a portfolio of projects or publications to showcase your expertise.

About Cybever:

Cybever, headquartered in the heart of Silicon Valley and founded by ex-Googlers, is a pioneer in the generative AI space, transforming how game developers and artists create 3D content. Our innovative tools enable creating large-scale, high-fidelity, and interactive 3D environments in minutes, freeing up creators to focus on what they do best. With partnerships with industry leaders like Unreal Engine, we are at the forefront of integrating AI into the creative process, empowering developers worldwide to realize their visions easier and faster.

Employment Type:

• Full-Time Employment: This is a full-time position with potential for H1B and OPT sponsorship.
• International Opportunities: We are also open to hiring international contractors who meet our qualifications.
• Research Intern or Residency: Ideal for graduate students, this is a part-time or full-time opportunity to gain hands-on research experience while completing your studies.

Join us at Cybever and be a part of a team that's shaping the future of 3D creation. If you're ready to push the boundaries of what's possible with AI, we want to hear from you!

Natick, MA, United States

The Company: Cognex is a global leader in the exciting and growing field of machine vision. This position is a hybrid role in our Natick, MA corporate HQ.

The Team: This position is for an experienced Software Engineer in the Core Vision Technology team at Cognex, focused on architecting and productizing the best-in-class computer vision algorithms and AI models that power Cognex’s industrial barcode readers and 2D vision tools with a mission to innovate on behalf of customers and make this technology accessible to a broad range of users and platforms. Our products combine custom hardware, specialized lighting and optics, and world-class vision algorithms/models to create embedded systems that can find and read high-density symbols on package labels or marked directly on a variety of industrial parts, including aircraft engines, electronics substrates, and pharmaceutical test equipment. Our devices need to read hundreds of codes per second, so speed-optimized hardware and software work together to create best in class technology. Companies around the world rely on Cognex vision tools and technology to guide assembly, automate inspection, and speed up production and distribution.

Job Summary: The Core Vision Technology team is seeking an experienced developer with deep knowledge of the software development life cycle, creative problem solving skills and solid design thinking, with a focus on productization of AI technology on embedded platforms. You will play the critical role of ** a chief architect **, who will lead the development and productization of computer vision AI models and algorithms on multiple Cognex products; with the goal of making the technology modular and available to a broad range of users and platforms. In this role, you will interface with machine vision experts in R&D, product, hardware, and other software engineering teams at Cognex. A successful individual will lead design discussions, make sound architectural choices for the future on different embedded platforms, advocate for engineering excellence, mentor junior engineers and extend technical influence across teams. Prior experience with productization of AI technology is essential for this position.

Essential Functions: -Develop and productize innovative vision algorithms, including AI models developed by the R&D team for detecting and reading challenging 1D and 2D barcodes, and vision tools for gauging, inspection, guiding, and identifying industrial parts. -Lead software and API design discussions and make scalable technology choices meeting current and future business needs.
-More details in the link below

Minimum education and work experience required: MS or PhD from a top engineering school in EE, CS or equivalent 7+ years relevant, high tech work experience

If you would like to meet the hiring manager at CVPR to discuss this opportunity, please email ahmed.elbarkouky@cognex.com

Redmond, Washington, United States

Overview We are seeking a highly skilled and passionate Research Scientist to join our Responsible & OpenAI Research (ROAR) team in Azure Cognitive Services.

As a Research Scientist, you will play a key role in advancing the field of Responsible Artificial Intelligence (AI) to ensure safe releases of the rapidly advancing AI technologies, such as GPT-4, GPT-4V, DALL-E 3 and beyond, as well as to expand and enhance our standalone Azure AI Content Safety Service.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Responsibilities Conduct cutting-edge research to develop Responsible AI definitions, methodologies, algorithms, and models for both measurement and mitigation of AI risks. Stay abreast of the latest advancements in the field and contribute to the scientific community through publications at top venues. Contribute to the development of Responsible AI policies, guidelines, and best practices and ensure the practical implementation of these guidelines within various AI technology stacks across Microsoft, promoting a consistent approach to Responsible AI. Enable the safe release of new Azure OpenAI Service features, expand and enhance the Azure AI Content Safety Service with new detection technologies. Develop innovative approaches to address AI safety challenges for diverse customer scenarios. Other: Embody our Culture and Values

Location San Diego

Description

Qualcomm AI Research is looking for world-class algorithm engineers in general domain machine learning, especially deep learning, generative AI, LLM, LVM. Come join a high-caliber team of engineers building advanced machine learning technology, best-in-class solutions, and user friendly model optimization tools such as Qualcomm Innovation Center’s AI Model Efficiency Toolkit (https://github.com/quic/aimet) to enable state-of-the-art networks to run on devices with limited power, memory, and computation.

Members of our team enjoy the opportunity to participate in cutting edge research while simultaneously contributing technology that will be deployed worldwide in our industry-leading devices. You will be part of a multi-disciplinary talented team working on on-device generative AI optimization. Collaborate in a cross-functional environment spanning hardware, software and systems. See your design in action on industry-leading chips embedded in the next generation of smartphones, autonomous vehicles, robotics, and IOT devices.

Minimum Qualifications: • Bachelor's degree in Computer Science, Engineering, Information Systems, or related field and 4+ years of Hardware Engineering, Software Engineering, Systems Engineering, or related work experience. OR Master's degree in Computer Science, Engineering, Information Systems, or related field and 3+ years of Hardware Engineering, Software Engineering, Systems Engineering, or related work experience. OR PhD in Computer Science, Engineering, Information Systems, or related field and 2+ years of Hardware Engineering, Software Engineering, Systems Engineering, or related work experience.The R&D work responsibility for this position focuses on the following: Algorithms research and development in the area of Generative AI, LVM, LLM, Multi-modality Efficient inference algorithms research and development, e.g. batching, KV caching, efficient attentions, long context, speculative decoding Advanced quantization algorithms research and development for complex generative models, e.g., gradient/non-gradient based optimization, equivalent/non-equivalent transformation, automatic mixed precision, hardware in loop Model compression, lossy or lossless, structural and neural search Optimization based learning and learning based optimization Generative AI system prototyping Apply solutions toward system innovations for model efficiency advancement on device as well as in the cloud Python, Pytorch programmer Preferred Qualifications: Master's degree in Computer Science, Engineering, Information Systems, or related field. PHD's degree is preferred. 2+ years of experience with Machine Learning algorithms or systems engineering or related work experience

Location Madrid, ESP

Description At Amazon, we are committed to being the Earth’s most customer-centric company. The International Technology group (InTech) owns the enhancement and delivery of Amazon’s cutting-edge engineering to all the varied customers and cultures of the world. We do this through a combination of partnerships with other Amazon technical teams and our own innovative new projects.

You will be joining the Tools and Machine learning (Tamale) team. As part of InTech, Tamale strives to solve complex catalog quality problems using challenging machine learning and data analysis solutions. You will be exposed to cutting edge big data and machine learning technologies, along to all Amazon catalog technology stack, and you'll be part of a key effort to improve our customers experience by tackling and preventing defects in items in Amazon's catalog.

We are looking for a passionate, talented, and inventive Scientist with a strong machine learning background to help build industry-leading machine learning solutions. We strongly value your hard work and obsession to solve complex problems on behalf of Amazon customers.

Captions is the AI-powered creative studio. Millions of creators around the world have used Captions to make their video content stand out from the pack and we're on a mission to empower the next billion.

Based in NYC, we are a team of ambitious, experienced, and devoted engineers, designers, and marketers. You'll be joining an early team where you'll have an outsized impact on both the product and company's culture.

We’re very fortunate to have some the best investors and entrepreneurs backing us, including Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, Uncommon Projects, Kevin Systrom, Mike Krieger, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, Lenny Rachitsky, and more.

Check out our latest milestone and our recent feature on the TODAY show and the New York Times.

** Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square) **

Responsibilities:

Conduct research and develop models to advance the state-of-the-art in generative video technologies, focusing on areas such as video in-painting, super resolution, text-to-video conversion, background removal, and neural background rendering.

Design and develop advanced neural network models tailored for generative video applications, exploring innovative techniques to manipulate and enhance video content for storytelling purposes.

Explore new areas and techniques to enhance video storytelling, including research into novel generative approaches and their applications in video production and editing.

Create tools and systems that leverage machine learning, artificial intelligence, and computational techniques to generate, manipulate, and enhance video content, with a focus on usability and scalability.

Preferred Qualifications:

PhD in computer science or related field or 3+ years of industry experience.

Publication Record: Highly relevant publication history, with a focus on generative video techniques and applications. Ideal candidates will have served as the primary author on these publications.

Video Processing Skills: Strong understanding of video processing techniques, including video compression, motion estimation, and object tracking, with the ability to apply these techniques in generative video applications.

Expertise in Deep Learning: Proficiency in deep learning frameworks such as TensorFlow, PyTorch, or similar, with hands-on experience in designing, training, and deploying neural networks for video-related tasks.

Strong understanding of Computer Science fundamentals (algorithms and data structures).

Benefits: Comprehensive medical, dental, and vision plans

Anything you need to do your best work

We’ve done team off-sites to places like Paris, London, Park City, Los Angeles, Upstate NY, and Nashville with more planned in the future.

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note benefits apply to full time employees only.

Location Seattle, WA New York, NY

Description We are looking for an Applied Scientist to join our Seattle team. As an Applied Scientist, you are able to use a range of science methodologies to solve challenging business problems when the solution is unclear. Our team solves a broad range of problems ranging from natural knowledge understanding of third-party shoppable content, product and content recommendation to social media influencers and their audiences, determining optimal compensation for creators, and mitigating fraud. We generate deep semantic understanding of the photos, and videos in shoppable content created by our creators for efficient processing and appropriate placements for the best customer experience. For example, you may lead the development of reinforcement learning models such as MAB to rank content/product to be shown to influencers. To achieve this, a deep understanding of the quality and relevance of content must be established through ML models that provide those contexts for ranking.

In order to be successful in our team, you need a combination of business acumen, broad knowledge of statistics, deep understanding of ML algorithms, and an analytical mindset. You thrive in a collaborative environment, and are passionate about learning. Our team utilizes a variety of AWS tools such as SageMaker, S3, and EC2 with a variety of skillset in shallow and deep learning ML models, particularly in NLP and CV. You will bring knowledge in many of these domains along with your own specialties.

Geomagical Labs is a 3D R&D lab, in partnership with IKEA. We create magical mixed-reality experiences for hundreds of millions of users, using computer vision, neural networks, graphics, and computational photography. Last year we launched IKEA Kreativ, and we’re excited for what’s next! We have an opening in our lab for a senior computer vision researcher, with 3D Reconstruction and Deep Learning expertise, to develop and improve the underlying algorithms powering our consumer products. We are looking for highly-motivated, creative, applied researchers with entrepreneurial drive, that are excited about building novel technologies and shipping them all the way to the hands of millions of customers!

Requirements: Ph.D. and 2+ years of experience, or Master's and 6+ years of experience, focused on 3D Computer Vision and Deep Learning. Experience in classical methods for 3D Reconstruction: SfM/SLAM, Multi-view Stereo, RGB-D Fusion. Experience in using Deep Learning for 3D Reconstruction and/or Scene Understanding, having worked in any of: Depth Estimation, Room Layout Estimation, NeRFs, Inverse Rendering, 3D Scene Understanding. Familiarity with Computer Graphics and Computational Photography. Expertise in ML frameworks and libraries, e.g. PyTorch. Highly productive in Python. Ability to architect and implement complex systems at the micro and macro level. Entrepreneurial: Adventurous, self-driven, comfortable under uncertainty, with a desire to make systems work end-to-end. Innovative; with a track record of patents and/or first-authored publications at leading workshops or conferences such as CVPR, ECCV/ICCV, SIGGRAPH, ISMAR, NeurIPS, ICLR etc. Experience in developing technologies that got integrated into products, as well as post-launch performance tracking and shipping improvements. [Bonus] Comfortable with C++.

Benefits: Join a mission-driven R&D lab, strategically backed by an influential global brand. Work in a dynamic team of computer vision, AI, computational photography, AR, graphics, and design professionals, and successful serial entrepreneurs. Opportunity to publish novel and relevant research. Fully remote work available to people living in the USA or Canada. Headquartered in downtown Palo Alto, California --- an easy walk from restaurants, coffee shops and Caltrain commuter rail. The USA base salary for this full-time position ranges from $180,000 to $250,000 determined by location, role, skill, and experience level. Geomagical Labs offers a comprehensive set of benefits, and for qualifying roles, substantial incentive grants, vesting annually.

We are seeking a highly motivated candidate for a fully funded postdoctoral researcher position to work in 3D computer graphics and 3D computer vision.

The successful candidate will join the 3D Graphics and Vision research group led by Prof. Binh-Son Hua at the School of Computer Science and Statistics, Trinity College Dublin, Ireland to work on topics related to generative AI in the 3D domain. The School of Computer Science and Statistics at Trinity College Dublin is a collegiate, friendly, and research-intensive centre for academic study and research excellence. The School has been ranked #1 in Ireland, top 25 in Europe, and top 100 Worldwide (QS Subject Rankings 2018, 2019, 2020, 2021).

The postdoctoral researcher is expected to conduct fundamental research and publish in top-tier computer vision and computer graphics conferences (CVPR, ECCV, ICCV, SIGGRAPH) and journals (TPAMI, IJCV). Other responsibilities include supporting graduate or undergraduate students with technical guidance and engagement in other research activities such as paper reviews, reading group, workshop organization, etc.

The start date of the position is August 01, 2024. Contract duration is 1 year with the option of renewing for a second year. The successful candidate will require the following skills and knowledge: • PhD in Computer Science or related fields; • Strong tracked records in 3D computer graphics, 3D computer vision; • Hands-on experience in training deep models and generative models is required; • Hands-on experience and relevant skills in computer graphics and computer vision application development such as OpenGL, OpenCV, CUDA, Blender is desirable; • Strong programming skills in C++, Python. Capability in implementing systems from research papers and open-source software. • Additional background in math, statistics, or physics is an advantage.

Applicants should provide the following information: • A comprehensive CV including a full list of publications; • The name and contact details of two referees. One of the referees should be the applicant’s PhD supervisor; • Two representative papers by the applicant. Interested candidates should email their applications to Binh-Son Hua (https://sonhua.github.io) directly. Applications will be reviewed on a rolling basis until the position has been filled.

San Jose, CA

B GARAGE was founded in 2017 by a Ph.D. graduate from Stanford University. After having spent over five years researching robotics, computer vision, aeronautics, and drone autonomy, the founder and team set their minds on building a future where aerial robots would become an integral part of our daily lives without anyone necessarily piloting them. Together, our common goal is to redefine the user experience of drones and to expand the horizon for the use of drones.

Roles and Responsibilities

Design and develop perception for aerial robot and inventory recognition for warehouses by leveraging computer vision and deep learning techniques

Aid the computer vision team to deliver prototype and product in a timely manner

Collaborate with other teams within the company

Minimum Qualifications

M.S. degree in computer science, robotics, electrical engineering, or other engineering disciplines

10+ years of experience with computer vision and machine learning

Proficient in image processing algorithms and multiple view geometry using camera

Experience with machine learning architectures for object detection, segmentation, text recognition etc.

Proficient with ROS, C++, and Python

Experience with popular computer vision and GPU frameworks/libraries (e.g., OpenCV,TensorFlow, PyTorch, CUDA, cuDNN etc.)

Proficient in containerization technologies (Docker, Kubernetes) and container orchestration technologies

Experience in cloud computing platforms (AWS, GCP, etc.)

Experience with robots operating on real-time onboard processing

Self-motivated person who thrives in a fast-paced environment

Good problem solving and troubleshooting skills

Legally authorized to work in the United States

Optional Qualifications

Ph.D. degree in computer science, robotics, electrical engineering, or other engineering disciplines

Experience with scene reconstruction, bundle adjustment and factor graph optimization libraries

Experience with Javascript and massively parallel cloud computing technologies involving Kafka, Spark, MapReduce

Published research papers in CVPR, ICCV, ECCV, ICRA, IROS, etc.

Company Benefits

Competitive compensation packages

Medical, dental, vision, life insurance, and 401(k)

Flexible vacation and paid holidays

Complimentary lunches and snacks

Professional development reimbursement (online courses, conference, exhibit, etc.)

B GARAGE stands for an open and respectful corporate culture because we believe diversity helps us to find new perspectives.

B GARAGE ensures that all our members have equal opportunities – regardless of age, ethnic origin and nationality, gender and gender identity, physical and mental abilities, religion and belief, sexual orientation, and social background. We always ensure diversity right from the recruitment stage and therefore make hiring decisions based on a candidate’s actual competencies, qualifications, and business needs at the point of the time.

Redmond, Washington, United States

Overview Are you interested in developing and optimizing deep learning systems? Are you interested in designing novel technology to accelerate their training and serving for cutting edge models and applications? Do you want to scale large Artificial Intelligence models to their limits on massive supercomputers? Are you interested in being part of an exciting open-source library for deep learning systems? The DeepSpeed team is hiring!

Microsoft's DeepSpeed is an open-source library built on the PyTorch (machine learning framework) ecosystem that combines numerous research innovations and technology advancements to make deep learning efficient and easier to use. DeepSpeed can parallelize across thousands of GPUs and train models with trillions of parameters. Our OSS (Open Source Software) has powered many advanced models like MT-530B and BLOOM, and it supports unprecedented scale and speed for both training and inference.

The DeepSpeed team is also part of the larger Microsoft AI at Scale initiative, which is pioneering the next-generation AI capabilities that are scaled across the company’s products and AI platforms.

The DeepSpeed team is looking for a Senior Researcher in Redmond, WA with passion for innovations and for building high-quality systems that will make significant impact inside and outside of Microsoft. Our team is highly collaborative, innovative, and end-user obsessed. We are looking for candidates with systems skills and passionate about driving innovations to improve the efficiency and effectiveness of deep learning systems. We value creativity, agility, accountability, and a desire to learn new technologies.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities Excels in one or more subareas and gains expertise in a broad area of research. Identifies and articulates problems in an area of research that are academically novel and may directly or indirectly impact business opportunities. Collaborates with other relevant researchers or research groups to contribute to or advance a research agenda. Researches and develops an understanding of the state-of-the-art insights, tools, technologies, or methods being used in the research community. Expands collaborative relationships with relevant product and business groups inside or outside of Microsoft and provides expertise or technology to them.

Vancouver, British Columbia, Canada

Overview Microsoft Research (MSR), a leading industrial research laboratory, comprises over 1,000 computer scientists working across the United States, United Kingdom, China, India, Canada, and the Netherlands.

We are currently seeking Principal Researcher in the area of Artificial Specialized Intelligence and artificial general intelligence located in Vancouver, British Columbia.

This is an opportunity to drive an ambitious research agenda while collaborating with diverse teams to push for novel applications of those areas.

Over the past 30 years, our scientists have not only conducted world-class computer science research but also integrated advanced technologies into our products and services, positively impacting millions of lives and propelling Microsoft to the forefront of digital transformation.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities Identifying and driving new research directions, creating new technologies and collaborating with Microsoft product groups and external partners to deploy them in real-world settings. Stay current with the latest trends, research, and developments in AI, machine learning, and system architecture to ensure our systems remain at the forefront of innovation. Evaluate the performance of AI-centric systems and provide recommendations for improvement and optimization. Publish research findings in peer-reviewed journals, conferences, and other relevant venues, and present research results to internal and external stakeholders. Mentor and guide researchers and engineers in their research and development efforts. Collaborate with industry partners and academic institutions to drive joint research projects and initiatives.

Location Multiple Locations

Description The Qualcomm Cloud Computing team is developing hardware and software for Machine Learning solutions spanning the data center, edge, infrastructure, automotive market. Qualcomm’s Cloud AI 100 accelerators are currently deployed at AWS / Cirrascale Cloud and at several large organizations. We are rapidly expanding our ML hardware and software solutions for large scale deployments and are hiring across many disciplines.

We are seeing to hire for multiple machine learning positions in the Qualcomm Cloud team. In this role, you will work with Qualcomm's partners to develop and deploy best in class ML applications (CV, NLP, GenAI, LLMs etc) based on popular frameworks such as PyTorch, TensorFlow and ONNX, that are optimized for Qualcomm's Cloud AI accelerators. The work will include model assessment of throughput, latency and accuracy, model profiling and optimization, end-to-end application pipeline development, integration with customer frameworks and libraries and responsibility for customer documentation, training, and demos. This candidate must possess excellent communication, leadership, interpersonal and organizational skills, and analytical skills.

This role will interact with individuals of all levels and requires an experienced, dedicated professional to effectively collaborate with internal and external stakeholders. The ideal candidate has either developed or deployed deep learning models on popular ML frameworks. If you have a strong appetite for technology and enjoy working in small, agile, empowered teams solving complex problems within a high energy, oftentimes chaotic environment then this is the role for you.

Minimum Qualifications: • Bachelor's degree in Engineering, Information Systems, Computer Science, or related field and 4+ years of Software Applications Engineering, Software Development experience, or related work experience. OR Master's degree in Engineering, Information Systems, Computer Science, or related field and 3+ years of Software Applications Engineering, Software Development experience, or related work experience. OR PhD in Engineering, Information Systems, Computer Science, or related field and 2+ years of Software Applications Engineering, Software Development experience, or related work experience.

• 2+ years of experience with Programming Language such as C, C++, Java, Python, etc. • 1+ year of experience with debugging techniques.Key Responsibilities: Key contributor to Qualcomm’s Cloud AI GitHub repo and developer documentation. Work with developers in large organizations to Onboard them on Qualcomm’s Cloud AI ML stack improve and optimize their Deep Learning models on Qualcomm AI 100 deploy their applications at scale Collaborate and interact with internal teams to analyze and optimize training and inference for deep learning. Work on Triton, ExecuTorch, Inductor, TorchDynamo to build abstraction layers for inference accelerator. Optimize LLM/GenAI workloads for both scale-up (multi-SoC) and scale-out (multi-card) systems. Partner with product management, hardware/software engineering to highlight customer progress, gaps in product features etc.